Shoaib Nawaz is a seasoned marketing researcher and educator contributing his expertise to ReadsBlog, where he writes in-depth articles on SEO, content strategy, and digital marketing trends. With over a decade of hands-on experience, Shoaib has become a trusted voice in the marketing world, known for combining data-driven insight with creative growth tactics.

Shoaib holds a degree in Advertising and Media Marketing from the University of Gdańsk, which laid the foundation for his career in the fast-evolving world of marketing. Over the years, he has worked across various industries including digital agencies, SaaS startups, and hardware companies. His roles have spanned from executing client advertising campaigns to leading entire marketing departments.

What sets Shoaib apart is his test-and-learn approach to marketing. He’s known for experimenting with virtually every popular and obscure marketing strategy available—drawing lessons not just from case studies, but from real, high-stakes trial and error. From scaling startups in Silicon Valley to fine-tuning SEO algorithms like a growth hacker on a mission, Shoaib brings a unique blend of academic grounding and battlefield-tested experience.

On ReadsBlog, Shoaib shares actionable insights based on his extensive research and personal experience. His writing is focused on helping marketers understand the “why” behind tactics and giving them tools to build sustainable, scalable marketing systems.

Whether you’re a startup founder looking to find product-market fit or a content marketer aiming to boost organic traffic, Shoaib’s work is a go-to resource for practical marketing wisdom.