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There are many paths to success, but the best one is usually the one that takes the least amount of time. Here are five strategies to demonstrate your worth so that success comes to you rather than the other way around.
Create a digital portfolio
You’ll need a destination if you want others to follow you. A portfolio can be useful in practically any business, though it is most commonly used by persons in creative industries. It’s a more stunning option than social media sites like LinkedIn for sending potential employers and clients.
A portfolio is a terrific way to show off your work samples, talents, and expertise in a format that suits your style. For those objectives, Squarespace and Weebly are two of the greatest and easiest-to-use website builders.
Remember to make your portfolio clean and uncomplicated, use a template that is appropriate for what you’re offering, and highlight just your best work. You’ll be more likely to convert interest into action and close the business if you accomplish all of that plus include the all-important “Hire Me” link.
Have a social media presence that is active and interesting.
However, before you can close the deal with the help of a professional portfolio, you must first pique people’s curiosity enough to visit your website. If done correctly, a good social media presence can lead people there.
What factors influence the effectiveness of a social media presence? At the very least, your entries should be one of three things: instructive, fascinating, or entertaining.
Your industry will determine which category you should concentrate on. Tweeting arithmetic jokes is unlikely to aid an accountant (entertainment). Similarly, a comic is unlikely to gain a large following by writing about comedy history (information).
If you’re just posting whatever comes to mind, you’re not using it professionally and risk alienating people who might be able to help you. You need to be more considerate than that.
Consistency in the release is equally as important as content consistency. Treat it like a job that you have to “show up to” every day if you want to obtain work off of social media. You may schedule your articles in advance with platforms like HootSuite or Buffer, but if your updates become inconsistent, you’re giving people a cause to abandon ship and demonstrating that you can’t be trusted.