Get More Social Media (Facebook, Twitter, Instagram & Linkedin) Followers in 2022
Social media platforms are used by brands, organizations, and institutions every day to engage with their consumers, raise awareness, and generate leads and business.
Brands can effectively spread the word about campaigns, new initiatives, and new products and services by having an engaged following on one or more of the main social networks. Having 1,000 Facebook fans or 200 Twitter followers, on the other hand, isn’t the best sign of social media success.
Thousands of followers may follow you but never read your posts or click on your links. The aim is to cultivate a vibrant online community of your ideal fans, those who will actively engage with your material, share it with their networks, and eventually convert it into paying customers.
All of the stuff you share can be considered as either talking about yourself or offering knowledge that benefits others in a broad sense. Your brand is viewed as either mostly self-promotional or as primarily charitable. To be a long-term winner, you must be the one who provides important knowledge to the community.
And the majority of people, particularly younger social media users, expect brands they follow to provide value.
So, if you’re seeking to gain more followers, it’s not about the type of content you’re putting out. It’s all about your brand’s identity. To increase your social following, you must demonstrate that you are trustworthy and reputable. Here are some of the greatest methods and ideas for expanding your social media following organically.
Facebook Best Practises
Use hashtags sparingly and integrate them into your copy as much as possible. They want you to stay on Facebook rather than go elsewhere to watch content, so they let you upload videos immediately.
In most cases, natively submitted video trumps YouTube links. Keep your copy short and sweet, and steer clear of a sales tone.
The reach of any postings that sound too much like advertisements is limited by Facebook’s algorithm. Make certain that your About section is comprehensive.
Twitter Best Practises
Respond to each and every comment. This is true in general, but it is especially true on Twitter. Avoid using hashtags in your posts. To increase engagement, use visuals. Because Twitter is such a high-volume network, it requires a steady stream of posts every day to be successful.
Best Practises for Instagram
For visual brands, this is the most powerful platform. Use geotagging in your postings. Use more hashtags than usual, but don’t go overboard; make sure your hashtags are relevant to your message.
Rather than being salesy, strive for honesty. Instagram is a place where people go to be inspired and entertained. So, instead of simply promoting your company in order to attract followers, try to inspire and entertain.
LinkedIn Best Practises
Maintain a professional demeanor; memes and GIFs belong on Twitter, not here. Inform your audience of recent industry developments. Make sure your company’s LinkedIn page has up-to-date job ads and that your About section is current.
Carefully select photos and titles
The items that get the most visibility on your social page are your cover photographs and profile photos. In light of this, why not use them to emphasize your work or even the items or services you provide? A decent rule of thumb is to update your cover images four times a year on networks like Facebook, Instagram, YouTube, and Twitch.
You want your fans to know your brand and channel, but you also want to keep things interesting. And, if at all feasible, include a catchy caption.
Remember to cus tomize and customize the image to fit the various channels. No one likes a logo or image that is stretched out or pixelated. Canva is a terrific place to start when it comes to creating beautiful graphics for social media.
Establish Yourself as a Brand Worth Following.
Having a lot of information or highly dazzling adverts isn’t enough. You won’t get very far if you’re unauthentic or sleazy. People want their favorite brands to have meaning for them.
Make Use of Automation.
All of your social media accounts may be managed in one spot. You can schedule postings weeks in advance and at specific times to ensure that the maximum amount of viewers see them. You can also assess the effectiveness of your posts. Using the best tools to manage your social media accounts will ensure that you’re posting on a regular basis to broaden your reach and grow your following.
Put a Premium on Client Service.
Many customers who are having problems with a brand are using social media to seek assistance rather than waiting for an email answer or making a phone call.
As a result, concentrate on assisting others. These are the types of people who will become repeat clients and buy from you again if they know they can trust you to help them with any problems.
More people will visit your social account if you use a social platform for customer care, and having customer service available there makes it easier for them to solve their concerns.
Make Your Social Media Accounts More Visible.
Make it simple for people to like or follow your profiles. Maintain your startup’s Facebook, Instagram, and Twitter accounts on a regular basis. Inviting your customers to interact with you is a good idea. Add social network icons and social feeds to your site’s sidebar.
At the end of your blog postings, invite visitors to follow you on social media. Use email marketing to promote these accounts.
Make use of your social media platforms to create a sense of community. Begin by engaging your audience and responding to any comments. In postings, ask and answer questions. You’ll not only boost your visibility, but you’ll also build genuine relationships with your audience.
Keep an Eye on the Competition.
You want to know who they are, where they are, what they’re doing, what they used to do, how well they’re doing, and whether they’re a threat to your company. All of this also aids in the identification of strategy flaws.
Find out what social media platforms they use, how big their audience is, how often they post, how much engagement they receive, and what they’re good at, and what they’re not so good at. Do they constitute a threat to your business?
Keep Up With What’s Going on in Social Media.
Listen for brand mentions, then track, analyze, and respond to such discussions. You should also keep an eye on conversations that are relevant to your sector and the thought leaders who influence it in general.
Decide on a Voice and Tone for Your Social Media Accounts.
Remember to use your brand voice whenever you speak, write, design, post, answer, launch, thank, or engage with others. People are forming opinions about your company. Make your reader the protagonist of your story. Write from their point of view. Make it plain to readers what they can acquire from you that will benefit them. Avoid sensationalism and drama, and choose clarity over cleverness.
Decide Which Channels are the Finest to Watch.
Investigate and learn about the best platforms to invest your time in for your company.
- Facebook refers more traffic to websites than anyone else, and it caters to both news and entertainment.
- Twitter is both a news platform and a social network, making it ideal for firms to share blog posts and promote website content.
- Instagram is a visual platform that isn’t ideal for sending visitors to a blog or website. It’s great for brands with a strong visual identity.
- LinkedIn is a professional network where industry publications and professional information are frequently shared.
- Look at what networks your competitors are on and where they are succeeding, and use that information to determine if that network has a potential audience for you.
Be Truthful and Elegant in Your Communication.
Especially if you receive unfavorable criticism or comments. Being compassionate is the greatest approach to dealing with bad feedback. It can be difficult to keep your cool, but be realistic in your responses. Don’t be nasty in your comments for the sake of your social media presence’s long-term health.
Prioritize Quantity Above Quality.
Yes, some social media platforms, such as Twitter, require a lot of content to be worthwhile. But keep in mind that quality always triumphs over quantity. Don’t just post for the sake of posting; this will not help you expand your audience. Ensure that each article is linked to a larger aim or target.
Avoid Sounding Like a Robot.
You’re conversing with actual individuals. Use language that your audience understands and answer in a way that makes you sound like a real person. Even if you believe your specialty is uninteresting and dreary, these folks are there because they want to talk to a real person about it.
Before Using a Hashtag, Do some Research on it.
Check the meaning of any hashtag three times before using it to avoid embarrassment and maybe ruining your reputation since you didn’t comprehend what it was referring to.
Don’t Pay Attention to Trolls.
Ignoring the trolls is the best advice. However, keep in mind that separating genuine consumer concerns from trolls might be difficult. There will be a reason for the complaint, and there will be a problem that you can remedy.
Troll complaints are without merit. They’re only trying to get you to react in a certain way. You can’t make them happy, and that’s exactly why they’re trolling you. It doesn’t make any sense, yet it is what it is. So don’t pay attention to the trolls.