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You don’t need to be an SEO specialist to understand that people abandon websites that take too long to load; you’ve probably done it hundreds of times yourself. Page speed is one of the most significant components in developing a good SEO strategy. In this article, I’ll discuss why your page has to load quickly and how you may improve it.
Facts Behind Page Speed
Whether it’s a landing page designed to encourage visitors to click that CTA button or an informative blog designed to gain target customers’ confidence, an outstanding user experience is critical for a successful conclusion for all pages. Many digital marketers believe that page speed is an important aspect of the user experience.
Here are a few key elements to consider when it comes to page speed. Page experience is a new feature that will affect a page’s ranking in search engine results pages, according to Google.
It indicates that the factors that influence a user’s experience while consuming content will have an impact on your page ranking. Aside from content and design, page speed is an important consideration when it comes to providing a positive user experience.
When a webpage takes longer than three seconds to load, most people quit it.
Page speed has a direct impact on your website’s user engagement, rankings, and Google rapport, according to a recent case study.
A high bounce rate may cause search engines to question the validity of a page, lowering its rating. As a result, even if it has ideal content and the proper keywords, a slower page would most certainly lose its rating in the long term due to the bounce rate.
Most firms today have a decent understanding of SEO. To stay competitive in 2022 and beyond, you’ll need to go beyond keywords and content. If you go through all of the web pages on the first page of a SERP, you might not notice much of a change in the content’s worth.
Every page has the appropriate keywords and provides a helpful service. Minor elements, such as page graphics, page loading time, page formatting, and so on, do matter.
Components that Cause Your Web Pages to Take a Long Time to Load
You don’t need elaborate testing or statistics to figure out why your website takes so long to load. However, knowing a few technical terms can help you figure out what’s causing your slow-loading pages and how to solve them. The most prevalent causes of a web page loading slowly, as well as ways to cope with them, are listed below: