The Pakistan Cricket Board announced today that TikTok, the world’s most popular short-form video platform, will be the title sponsor of the historic Test series between Pakistan and Australia, which begins on Friday, March 4 in Rawalpindi
This is the first time a digital entertainment platform has sponsored a bilateral series in Pakistan, and it’s a big step forward for both TikTok and the Pakistan Cricket Board, as it introduces a new kind of international cricket partner to the country.
TikTok, as the title sponsor, will give a platform for cricket fans to follow their favorite content producers, share the greatest TikTok cricket content, and create their own unique moments, responses, and celebrations surrounding this historic series with Australia.
Prior to the series, PCB will launch an official TikTok account with the goal of inspiring and entertaining millions of cricket fans not just in Pakistan but across the world with exclusive behind-the-scenes content, current and archival footage.
“We have already developed a wonderful partnership with TikTok, commencing with the Pakistan Super League 2022,” PCB Chief Executive Faisal Hasnain remarked. We are happy to extend that connection for historic Pakistan vs. Australia Test series, which will most likely be the series of the year.
“We are happy to become the title sponsor of this historic Pakistan-Australia series,” said Paul Katrib, TikTok’s Head of Brand Marketing for the Middle East, Turkey, Africa, and Pakistan. We aim to continue reinforcing TikTok’s status as the ideal platform for cricket fandom in Pakistan after the overwhelming success of our relationship with PSL 2022.”
“As more cricket organizations, teams, and players join our platform to engage directly with fans, TikTok has become a destination where people enjoy a new type of experience for sports and cricket, in particular.” Our TikTok Pakistani community likes to celebrate cricket in unique ways, and we’re excited to see how they react to all of the must-see material for this historic series against Australia.”